My group is doing a commercial on Paper Mate InkJoy Gel Pens. In office supply commercials, the audience usually sees the office supplies in use. In our case, we will need to show something being written with the pens. · The costumes shown are usually business casual attire such as dress shirts, slacks, cardigans, and ties or just school-appropriate clothes such as jeans and t-shirts. · Props can be backpacks, papers, notebooks, folders, binders, crayons, and most importantly, the InkJoy pens. · The actors usually appear blissful and excited as they bear a smile. · The commercials usually have very upbeat music that is meant to get you excited to go back to school or back to work. 1. Conventions and Codes in ...
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